On December 8, 2025, ESET SOLAR announced the official opening and operational launch of its new marketing center located on Paseo de la Castellana in Madrid, Spain. This strategic hub will deepen the company’s presence in the European market and serve as a pivotal force linking global industrial chain collaboration to advance the continent’s energy transition.
Guided by a global strategy that uses Shanghai as its international marketing headquarters with synergistic hubs in Europe, the Middle East, Asia-Pacific, and Latin America, ESET SOLAR is committed to deep localization. The Madrid center is targeting an 80% local workforce, integrating local talent to foster a seamless fusion of operational management with regional practices.
The center combines R&D design, pre-sales consultation, and after-sales service functions. It will act as a frontline sensor for the market, conducting in-depth research on European regional characteristics and gathering feedback to inform R&D decisions, ensuring technological offerings are precisely tailored to local application scenarios. An efficient response mechanism is in place to provide clients with immediate diagnostics and technical support, including installation guidance and troubleshooting. The inauguration of the Spanish center coincides with the upcoming operational launch of the Saudi manufacturing base. This synergistic global layout effectively shortens product delivery cycles and establishes a highly efficient global network integrating R&D, production, and service. With a wealth of experience in international project design and familiarity with European standards, ESET SOLAR’s products already hold TÜV, CE, UL, SBP certifications, ensuring full compliance and safety. Through its powerful industrial synergy, ESET SOLAR is poised to deliver large-scale PV plant projects on time and provide customized, full-lifecycle solutions by connecting global resources.
